Experience Oasis

Brand Identity
Presentation Design

Experience Oasis was the theme for an incentive event taking place in Aruba. The goal in creating the brand identity for this event was to incorporate aspects of the location into a brand that communicated sleek, relaxed, “modern spa vibes.” To do this I used curved organic shapes, flat colors, and a rounded san serif to keep things minimalist and cohesive. The shapes resemble coral and a palm tree to tie in the location.