Fuzzball Brewery is a stuffed animal themed craft brewery. Some of my youngest memories of feeling inspired by design were looking at beer cans in the grocery store and in my family’s fridge, and this inspired the project. The goal with Fuzzball Brewery was to create a brand that was as fun, whimsical, and pink as possible all while taking craft seriously and maintaining the edge typical of breweries. Fuzzball, the stuffed bunny, serves as the brand’s mascot, and he’s sometimes joined by friends on packaging to tell stories about the vibe of a particular brew.